Job Description
Increase awareness of the initiatives of PTEGP and promote
greater knowledge among key stakeholders and the general public.
Develop, organize and execute public relations events.
Work closely with the marketing and communication
departments to create the perfect content for digital media campaigns.
To promote the organization's mandate and areas of work
under the Project, in the communication policy and Strategy.
To train relevant staff on communications and serve as the
point of contact for the organization on all communication initiatives.
Job Responsibilities
Develop a comprehensive communication framework to design
and deliver a coherent and differentiated communications and marketing
strategy, reaching out to multiple levels of target audience.
Scheduling placement of content on digital media platforms.
Encouraging and coalescing key institutions and stakeholders
to work towards a shared vision of promoting program's interventions.
Creating content for digital media platforms according to
platform guidelines.
Assisting digital and social media, public relations, and
creative teams to select the appropriate media for their projects across
different media platforms.
Launch a multi-pronged, high profile image building campaign
to promote the Project interventions through print, digital and social media,
achieving consistency, recall and reach through developing new channels of
engagement and knowledge sharing; creatively engaging users and recipients in
new and innovative ways.
Assist with the dissemination of results of programs,
projects and activities undertaken by PTEGP, as part of the projects'
contribution to the provincial economic development.
Assist in promoting and improving public understanding of
Punjab Government’s vision on Tourism, Economic Growth development on print,
electronic and social media.
Produce and disseminate quarterly newsletter highlighting
areas of technical assistance.
Translate ideas and concepts into effective communication
media including publications media using innovative communication tools.
Monitoring impact and return on investment of digital
marketing campaigns.
Preparation of infographics and other promotional material
including content for dissemination through various channels.
Any other task assigned by the Project Director.
Degree Level
Masters/Bachelors (Hons)16 Years of Education
Degree Area
Mass CommunicationMedia StudiesSocial Sciences
Required Skills
EditingOral CommunicationPresentationWriting
CommunicationAdobe PhotoshopAdobe illustrator
Required Tools
MS Office
JOB Advertisement:
JOB Details:
Location LAHORE
Industry Planning
and Development Board
Project Punjab Tourism
for Economic Growth project (PTEGP)
Total Positions 1
Employment Status Contract
Role Digital
Media & Communication Expert
Job Posted 30-03-2023
Level Not
Applicable (N/A)
Last Date to Apply 14-04-2023
Preferred Candidates
Years of Experience 8
year(s)
Gender Both
Age 30 - 50